Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

62 items tagged with marketing

Related tags:

Developer Relations as Developer Success (October 10, 2020) Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.

Developer Experience Principle 1: Easy to Understand (September 9, 2020) To create a great developer experience, you must strive for a product that is Easy to Understand. Reduce the amount of thinking that someone needs to do. Make their first encounter with your product clear and easy.

SEO realities (October 10, 2009) The real search engine optimization. Works every time.

Social advertising failings (February 2, 2008) A marketer wanting to reach social network users needs to try some new tricks. Broadcasting contextual ads with your Google haiku isn't going to cut it.

Cuban's response (July 7, 2006) Mark Cuban agrees with me on the quality of most of the suggestions for improving movie marketing.

The importance of being good (May 5, 2006) Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.

Feedburner fesses up (February 2, 2006) Feedburner spammed some people. And instead of making excuses, they did the right thing.

Lock-in is bad (December 12, 2005) T-Mobile thinks they'll get new Hotspot customers with exclusive content and locked-in devices.

Pitching Bloggers (November 11, 2005) Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.

I-Blog (January 1, 2004) I've joined the staff of MarketingWonk as the new moderator of I-Blog, an email discussion list focused on the use of weblogs in business and marketing.

Spider-Man marketing by Blog (January 1, 2004) Sony Pictures is getting free marketing on blogs with the creation of Spider-Man 2 blog template sets.

Carmel Coffee Marketing (December 12, 2003) The owner of a Carmel coffee company demonstrates a very effective marketing technique.

Off Target (October 10, 2003) Siemens marketers need to learn plain English.

Business blogs (August 8, 2003) Anyone know of some good business and marketing blogs?

Refurb IBM on Ebay (July 7, 2003) IBM is using Ebay as a sales channel to sell refurbished products.

Atomz stupidity (June 6, 2003) Atomz is a great search engine, but their sales and marketing people need a reality check. When you outgrow their free service, your only paid option starts at $15,000.

Build your brand (June 6, 2003) Consultants who blog report that their blogs don't earn them clients. So why should they keep on blogging? It builds their brand.

ActiveWords (June 6, 2003) If you are a Windows user, you need to try ActiveWords. If you are a marketer, you need to try marketing by blog like Buzz does.

Ecommerce costs (May 5, 2003) When planning a small business ecommerce site, you'll need to budget for the costs involved in processing credit cards, marketing, and software.

AvantGo gets it right (April 4, 2003) AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.

Getting the Gist of marketing (February 2, 2003) If it's the first time in a very long time that you've contacted your customer lists, do it right.

What's in it for me? (January 1, 2003) Your customer's personal information is valuable. Don't expect them to give it to you for free.

Email Marketing Usability (September 9, 2002) Jakob Nielsen turns to a subject dear to my heart: the improving your email newsletters to enhance the reader experience.

Wireless Adoption (September 9, 2002) At the real estate softare company where I used to work, our WAP product won us sales, but nobody bought it.

Opportunity lost (September 9, 2002) Improve the customer experience of automated emails.

Google woes (September 9, 2002) Why won't Google provide a more complete description?

Anti filter (August 8, 2002) Do spam filters violate the rights of email users?

Ironic misspelling (August 8, 2002) An announcement for a spelling correction feature that contains misspellings.

Goodbye BN.com links (August 8, 2002) What happens when you break links to your site and your competitor doesn't? Sites link to your competition instead of you.

Quality Service (August 8, 2002) In contrast to yesterday's host, Insider Hosting has stellar customer contact.

Email marketing stupidity (July 7, 2002) I just renewed the domain registration for kalsey.com through Register.com. Right after I did so, they automatically sent me some marketing email. They made some dumb mistakes in their message that you can easily avoid in your marketing campaigns.

Recently Written

10 OKR traps and how to avoid them
May 8: I’ve helped lots of teams implement OKRs or fix a broken OKR process. Here are the 10 most common problems I see, and what to do instead.
AI is Smart, But Wisdom Requires Judgement
May 3: AI can process data at lightning speed, but wisdom comes from human judgment—picking the best imperfect option when facts alone don’t point the way.
Decoding Product Leadership Titles
Mar 18: Not all product leadership titles mean what they sound like. ‘Head of Product’ can mean anything from a senior PM to a true VP. Here’s how to tell the difference.
What branding can teach about culture
Jan 8: Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.
Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.

Older...

What I'm Reading