62 items tagged with marketing

Management & Leadership

Great product managers own the outcomes

May 14, 2024 - Being a product manager means never having to say, "that’s not my job."

Product Management

Build the whole product

October 6, 2023 - Your code is only part of the product

Business & Strategy

Developer Relations as Developer Success

October 19, 2020 - Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.

Software Engineering

Developer Experience Principle 1: Easy to Understand

September 25, 2020 - To create a great developer experience, you must strive for a product that is Easy to Understand. Reduce the amount of thinking that someone needs to do. Make their first encounter with your product clear and easy.

Marketing

Double Opt-In helps you

April 2, 2014 - A simple reason why double opt-in is a good thing for marketers.

In which Vonage pretends their prices haven't changed

April 12, 2010 - Translating what Vonage marketing says about their price increase into plain English.

Twitter app competition

April 12, 2010 - Life as a Twitter app developer is far from over.

Twitter app competition

April 12, 2010 - Life as a Twitter app developer is far from over.

The rest of the world is not like you

April 5, 2010 - Normal people are different. Keep that in mind when creating or marketing a product.

Pressure sales via Twitter

October 16, 2009 - Sticking an ad in my face when we first meet is a good way to lose my interest.