Need someone to lead product or development at your software company? I lead product and engineering teams and I'm looking for my next opportunity. Check out my resume and get in touch.

SEO realities

Freshness Warning
This blog post is over 11 years old. It's possible that the information you read below isn't current and the links no longer work.

Derek Powazek rains on the parades of SEO consultants. Using the latest tricks and linking strategies to attempt to fool Google into thinking your more important than you are isn’t just evil, it’s bad business.

In the end, you’re sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won’t last the month. And how valuable was that increase, anyway? If you’re tricking people into visiting your site, those visits are going to be bad experiences.

Throughout the years I’ve been asked by clients about how to improve search engine rankings. My answer is always the same. Google likes me. My site appears unnaturally high for many keywords. At one time, I was the top search result for "Cingular"; I ranked higher than the company’s corporate site. (As an aside, I had to take my phone number off my site at the time. It was ringing non-stop from people looking for help with their accounts.)

So why does Google like me? Lots of content, of good quality, that gains inbound links from a diverse group of web sites. The URLs never change, and a link out to a fair amount of interesting stuff. I’m ruthless about squashing comment spam, ensuring outbound links are all quality.

The rest is common sense. Write headlines that make sense, use them in prominent places (titles, headlines, and urls), and make it easy to access my content. I don’t do it for search bots, though. I do it for people. Turns out that serving people is the best way to boost your search rankings. Or as Powazek says, "Make something great. Tell people about it. Do it again."

Recently Written

Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.
Developer Experience Principle 5: Easy to Trust (Oct 9)
A developer building part of their business on your product needs to believe that you're going to do the right thing for them and their customers.
Developer Experience Principle 4: Easy to Get Help (Oct 8)
The faster you can unblock a stuck developer, the better their experience will be.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2020 Adam Kalsey.