Sr Director


March 2021Present

Building products and developer relations capabilities at a testing tool vendor.

VP Product


Aug 2019Mar 2020

Product and software development leader for this SaaS startup that turns your CRM into a communications tool.

  • Raised profit margins by 70%
  • Improved release frequency by 36x through smaller, focused batches and restructuring to horizontal teams
  • Cut known product defects in half
  • Boosted customer satisfaction scores by 15%
  • Slashed Cost of Goods Sold by 50% while increasing product quality.
  • Overhauled product strategy and positioning to pull the product out of a commodity space and move toward a differentiated product with a higher average revenue per user

Head of Webex Developer Relations

Cisco Systems

Jun 2015Aug 2019

After Cisco acquired Tropo, I built the developer relations program for Webex and operated the $120 Million Webex Innovation Fund.

  • Achieved an 85+ Net Promoter Score on more than 40 training courses per year
  • Sales and partner enablement programs led to tens of millions in yearly revenue
  • Added dozens of innovative partners through investments and grants from the Innovation Fund
  • Created a Webex popup location at SxSW and other events that established Cisco as a developer brand to over 8000 visitors.
  • The processes I created for product-focused developer relations teams were adopted as the standard within Cisco

Head of Product


Mar 2010May 2015

As the first non-founding employee of Tropo, I also wore hats ranging from marketing to documentation. Cisco Systems acquired Tropo in June 2014.

  • Grew Tropo from nothing to over 200,000 developer customers
  • Repackaged SaaS platform for white label, resulting in OEM deals with AT&T, Ericsson, Huawei, O2, and other telecom companies around the world

Manager, Voxeo Developer Network


Dec 2009Mar 2010

I established the developer evangelism role at Voxeo, joining the team that spun Tropo out as a separate company.

  • Through developer marketing and outreach of Voxeo's VoiceXML offering, established that reaching a long-tail market was feasible, leading to the creation of Tropo

Senior Engineer


Jun 2009Dec 2009

After Voxeo acquired IMified, I spent the next 6 months integrating text messaging technology into the voice solutions provider's technology stack. My IMified cofounders and I worked with Voxeo engineers to create their next-generation REST API for Voxeo text messaging products. We designed an application architecture for scaling IM and SMS products through failover and cross-network clustering.


IMified, LLC

Aug 2006Jun 2009

Co-founded this developer-friendly tool for building bots on public IM networks like AOL Instant Messenger and Google Talk. Acquired by Voxeo June 2009.

VP, Products

Farros Capital

Oct 2006Sept 2007

Worked with angel investment firm in an Entrepreneur in Residence role to improve products and companies' marketability.

Founder & CTO


Aug 2004Sept 2005

As founding CTO, I created all the initial code then later led product and engineering for this venture-backed advertising and content management platform.