Sr Director of Product, Platform and UX


March 2021August 2023

Product management leader for a testing tools company. As company grew from 400 to 1400 people, responsible for creating developer products for customers and internal use.

  • Turned around a struggling product team by focusing on vision and strategy, and organizing into cross-functional teams with clear objectives
  • Recruited, coached, and developed a product management organization of 12 direct report PMs, 15 UX designers, and 10 writers across the US, Europe, and Australia.
  • Started our internal product platform. Influenced rest of product and engineering to adopt and contribute, resulting in a significant shift in how products are built, integrated, and sold.
  • Created the Developer Experience team to create delightful experiences for internal developers and our customers.

VP Product Development


Aug 2019Mar 2020

Product and software development leader for this SaaS startup that turns your CRM into a communications tool.

  • Raised profit margins by 70%
  • Improved release frequency by 36x through smaller, focused batches and restructuring to horizontal teams
  • Cut known product defects in half
  • Boosted customer satisfaction scores by 15%
  • Slashed Cost of Goods Sold by 50% while increasing product quality.
  • Overhauled product strategy and positioning to pull the product out of a commodity space and move toward a differentiated product with a higher average revenue per user

Head of Webex Developer Relations

Cisco Systems

Jun 2015Aug 2019

After Cisco acquired Tropo, I built the developer relations program for Webex and operated the $120 Million Webex Innovation Fund.

  • Achieved an 85+ Net Promoter Score on more than 40 training courses per year
  • Sales and partner enablement programs led to tens of millions in yearly revenue
  • Added dozens of innovative partners through investments and grants from the Innovation Fund
  • Created a Webex popup location at SxSW and other events that established Cisco as a developer brand to over 8000 visitors.
  • The processes I created for product-focused developer relations teams were adopted as the standard within Cisco

Head of Product

Tropo (Acquired by Cisco)

Mar 2010May 2015

As the first non-founding employee of Tropo, I also wore hats ranging from marketing to documentation. Cisco Systems acquired Tropo in June 2014.

  • Grew Tropo from nothing to over 200,000 developer customers
  • Repackaged SaaS platform for white label, resulting in OEM deals with AT&T, Ericsson, Huawei, O2, and other telecom companies around the world

Manager, Developer Relations

Voxeo (Spun out Tropo)

Dec 2009Mar 2010


IMified (Acquired by Voxeo)

Aug 2006Jun 2009


  • VP Product, WorkHabit (managed CMS) 2006–2007
  • Founder, Tagyu (ad targeting API) 2005–2006
  • Founder & CTO, Pheedo (syndicated ad server) 2004–2005
  • Freelance consulting 2001–2004
  • Product Manager, Realty Plus Online (MLS) 2000–2001
  • Lead Product Manager, Rare Medium (ecommerce) 2000
  • Professional Services, Pandesic (ecommerce) 1998–2000
  • Web Developer, Wirestone (web agency) 1996–1998