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Usability test serendipity

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9 Sep 2002

ClickZ’s Use Usability to Best Advantage discusses how the notes made during usability tests can have unintended benefits for marketers, product designers, and product mangers. Many times during a usability test the test subject will reveal information about what they think of a product or how they would use the product. Capturing this information for later use by people normally uninvolved with usability tests can reap rewards.

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