Need someone to lead product management at your software company? I create software for people that create software and I'm looking for my next opportunity. Check out my resume and get in touch.

Off Target

Freshness Warning
This blog post is over 20 years old. It's possible that the information you read below isn't current and the links no longer work.

You gotta love it when the natural language of marketers is accidentally presented to consumers. The Siemens Web site lists as a feature of one of their mobile phones (emphasis added), "Target group specific animations, animated group symbols & multi-media postcards."

Now if only I knew which target group I belonged to.

Clayton Scott
October 10, 2003 10:51 AM

I've had some success with Kerio Personal Firewall http://www.kerio.com/kpf_home.html

Clayton Scott
October 10, 2003 10:53 AM

Oops, commented on the wrong article.

Chris Vance
October 10, 2003 3:32 PM

Gotta love it when a comment is "off target" in an article entitled "Off Target." That almost makes it on-topic. Ah, irony. Regarding the topic at hand... the "target group specific animations" could be innocuous, given that there's also reference to the animated group symbols. The phrase still doesn't make much sense to me (but I don't own a cell phone... yet).

This discussion has been closed.

Recently Written

Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. That keeps it from succeeding.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.
Mastery doesn’t come from perfect planning (Dec 21)
In a ceramics class, one group focused on a single perfect dish, while another made many with no quality focus. The result? A lesson in the value of practice over perfection.
The Dark Side of Input Metrics (Nov 27)
Using input metrics in the wrong way can cause unexpected behaviors, stifled creativity, and micromanagement.
Reframe How You Think About Users of your Internal Platform (Nov 13)
Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Measuring Feature success (Oct 17)
You're building features to solve problems. If you don't know what success looks like, how did you decide on that feature at all?
How I use OKRs (Oct 13)
A description of how I use OKRs to guide a team, written so I can send to future teams.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2024 Adam Kalsey.