Need someone to lead product management at your software company? I create software for people that create software and I'm looking for my next opportunity. Check out my resume and get in touch.

AvantGo gets it right

Freshness Warning
This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

I’ve griped before about companies who send marketing email to addresses they’ve had in their database for years but never before used. What they forget is that just because I’ve given them my email address sometime in the past doesn’t mean that I’d be interested in hearing from them now, out of the blue.

AvantGo sent me an email last night that gets things right.

Dear AvantGo user,

We at AvantGo are updating our marketing database and would like to verify if and how you would like us to communicate with you.

If you haven’t heard from us in a while, you may be surprised to see how much has changed at AvantGo. With our recent acquisition by iAnywhere Solutions, a subsidiary of Sybase, Inc., AvantGo now offers a wider range of award-winning enterprise mobility solutions for Web applications and corporate data than any other vendor.

Please take a moment and click here to indicate your preferences, and we’ll get back to you with some valuable information.

If you would prefer not to receive further communications from AvantGo, please unsubscribe using our communication preferences.

However, should you choose to hear from us again, we hope to have the opportunity to help make your enterprise mobility goals a reality.

Thank you,
Brian Vink
VP Marketing
IAnywhere Solutions Inc.

First they let me know where they got my address (I’m an AvantGo user). Then they let me know why they are refreshing permission (they’ve been bought and plan on beginning a marketing campaign). They give me a little information about the company and why I might want to get their marketing emails, and finally I’m given an easy way to indicate what my email preferences are. It’s even signed by a real person instead of a faceless "AvantGo Customer Service" signature.

Recently Written

Great prodct managers own the outcomes (May 14)
Being a product manager means never having to say, "that's not my job."
Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. That keeps it from succeeding.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.
Mastery doesn’t come from perfect planning (Dec 21)
In a ceramics class, one group focused on a single perfect dish, while another made many with no quality focus. The result? A lesson in the value of practice over perfection.
The Dark Side of Input Metrics (Nov 27)
Using input metrics in the wrong way can cause unexpected behaviors, stifled creativity, and micromanagement.
Reframe How You Think About Users of your Internal Platform (Nov 13)
Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Measuring Feature success (Oct 17)
You're building features to solve problems. If you don't know what success looks like, how did you decide on that feature at all?


What I'm Reading


Adam Kalsey

+1 916 600 2497


Public Key

© 1999-2024 Adam Kalsey.