Cuban's response

Freshness Warning
This blog post is over 16 years old. It's possible that the information you read below isn't current and the links no longer work.

Mark has started perusing the hundreds of ideas for improving movie marketing and so far he’s not impressed.

Discounts? Bah.

This has been shown time and time again as matinees , coupon books, frequent buyer programs, and multiple ticket package coupon books are important, but not primary drivers of getting people out of the house.

Online marketing? Nothing new here.

Its expensive to get people to go to websites and not easy to get video distributed virally. ... There are few if any movies that dont put up websites, load some video on sites, do myspace pages, etc, etc.

What’s missing is what Mark wants—a way to change the economics of movie marketing. My suggestion is multi-pronged and has the benefits of TV advertising without the expense. The message gets out to millions of people and doesn’t require advertising to them in order to draw them to the place where you’re going to advertise. The message is placed where they already are.

Mark Cuban also complains that "in order to get MILLIONS of people converted from [viewing an ad] to going to see the movie, which of course was the initial goal, it would take TENS of MILLIONS of people [seeing the ad]."

There’s where my concept completely changes the economics of marketing. Mark, your conversion rate stinks because your targeting stinks. Break your demographics into smaller chunks. It’s all about micro-targeting, baby.

Recently Written

The Trap of The Sales-Led Product (Dec 10)
It’s not a winning way to build a product company.
The Hidden Cost of Custom Customer Features (Dec 7)
One-off features will cost you more than you think and make your customers unhappy.
Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.


What I'm Reading


Adam Kalsey

+1 916 600 2497


Public Key

© 1999-2023 Adam Kalsey.