Need someone to lead product management at your software company? I create software for people that create software and I'm looking for my next opportunity. Check out my resume and get in touch.

Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Peets in the deep south

Freshness Warning
This blog post is over 18 years old. It's possible that the information you read below isn't current and the links no longer work.

8 Oct 2005

And by deep south, I don’t mean Georgia. I mean much deeper south.

I was in Peets coffee today when a woman came to the counter to purchase five pounds of whole bean coffee to ship to her sister. In Antartica.

Her sister is a cook at a research station in Antartica and they love Peets coffee. Peets is missing out on a great marketing gimick. How many coffee places can claim that their coffee is prefered by 100% of the residents of Antartica?

Comments

Raena Armitage
October 9, 2005 5:52 PM

They'd have to sell to the Australians too, then. NOT that I'm feeling LEFT OUT or anything, Peets. HINT.

This discussion has been closed.

Recently Written

Roadmap Outcomes, not Features (Sep 4)
Drive success by roadmapping the outcomes you'll create instead of the features you'll deliver.
Different roadmaps for different folks (Sep 2)
The key to effective roadmapping? Different views for different needs.
Micromanaging and competence (Jul 2)
Providing feedback or instruction can be seen as micromanagement unless you provide context.
My productivity operating system (Jun 24)
A framework for super-charging productivity on the things that matter.
Great product managers own the outcomes (May 14)
Being a product manager means never having to say, "that's not my job."
Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. But failing is an important part of innovation. If you can't let it fail, it can't succeed.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.

Older...

What I'm Reading