Need someone to lead product or development at your software company? I lead product and engineering teams and I'm looking for my next opportunity. Check out my resume and get in touch.

Spider-Man marketing by Blog

Freshness Warning
This blog post is over 16 years old. It's possible that the information you read below isn't current and the links no longer work.

Sony Pictures has created a set of Spider-Man 2 blog templates for LiveJournal and Blogger. They’ve also put together background images that can be used on any other Web page or blog.

Some companies are notorious for squashing fans that use copyrighted characters or images on their own sites. But Sony, realizing that fans create buzz, is not only allowing this practice, but embracing it. By some accounts, the Spider-Man fan base online is the reason that the first Spider-Man movie was made in the first place, so Sony obviously realizes what an important role their fans play. By creating these easy-to-install templates, Sony is essentially getting free sponsorship placement on any blog that chooses to use them.

Two gripes, through. One. it’s not spelled “Web Logs,” it’s one word “weblogs.” And where are the Movable Type and TypePad templates? If Sony wants to commission me to create MT templates, I’m available.

Dennis Pallett
January 1, 2004 3:03 PM

I've seen it spelt all kinds of different ways; weblogs, web logs, logs, web blogs, the list goes on. Who's to say which one is actually the correct one? Google seems to think "web log" is perfectly fine; http://www.google.com/search?sourceid=mozclient&ie=utf-8&oe=utf-8&q=define%3Aweb+log

Adam Kalsey
January 1, 2004 3:22 PM

The only place that "Web Log" is commonly used is in mainstream press writings. As we've seen by their past articles on blogs, this is not a very authoritative source. The term weblog was coined by Robot Wisdom. Since he made up the word, he gets to decide how it's spelled. And he spells it weblog. If "Web log" were a correct spelling then the term "blog" wouldn't make much sense. Kottke apparently is irritated when the press mis-spells weblog as well. He has a good summary of the origins of the word, early uses, and even cites the Oxford English Dictionary as using the correct spelling. http://www.kottke.org/03/08/its-weblog-not-web-log Furthermore, Dictionary.com has no results for the term "web log" but does for "weblog." Dictionary.com does list definitions for other multiple word phrases ("log cabin" for instance), but declines to accept "Web Log" as a definable phrase.

Phillip Harrington
January 10, 2004 9:11 PM

It totally does not matter how "weblogs" is spelled and I get sick of people saying it's "weblogs" based on usage and first usage etc. The point is so moot as to be rediculous. The first people to use "weblogs" were mis-using the words "web" and "logs," so there! I personally put "blog" at the top of mine, but now I think it's time to change it to "Web Log," just to rile things up. Is a "web log" not a "weblog?" Same difference, you know? And if it's not, then fine, I'll call mine a "Snausage." It's just so snotty to take an excusionary stance on this.

Adam Kalsey
January 10, 2004 9:24 PM

I'm really not being pedantic here. It's a marketing mistake for Sony to use this spelling. It's (almost) always corporations and large media outlets that use this spelling. Remember when you were a teenager and your dad tried to look cool but didn't quite get it? That's what the media outlets are doing. They want to get on the bandwagon by embracing or acknowledging blogs. Their culture requires that everything goes by the book, in this case a style manual. The style manual says that it's "Web site" instead of "website" so they're applying that same logic to the word "weblogs." If a company wants to appeal to and connect with bloggers, they need to use their language. Using "Web logs" immediately marks them as an outsider who doesn't really get it.

Phillip Harrington
January 10, 2004 9:43 PM

No, it's not only the press who gets it "wrong." Many personal publishers also spell it "Web Logs." I just posted about this on my site (now named "Phil's Own Web Log"), but I guess my frustration is also partly confusion, since bloggers seem otherwise to be such a friendly and open community. Another thing is we're getting mentioned *at all.* Can't we be happy with that? Looking like a bunch of whiners when our label is spelled wrong will make us less likely to be mentioned in the future. Don't bite the hand that feeds you. Dad isn't trying to hang out with us, he's talking about us to his friends. It should be OK if he spells it "Limousine" instead of "Limozeen."

Trackback from Phil's Own Web Blog
January 10, 2004 10:09 PM

Yes, "Web Log!"

Excerpt: This is the community that developed trackback and continues to push atom and rss beyond the realm of imagining. Why get bent out of shape over a spelling issue?


Your comments:

Text only, no HTML. URLs will automatically be converted to links. Your email address is required, but it will not be displayed on the site.

Name:

Not your company or your SEO link. Comments without a real name will be deleted as spam.

Email: (not displayed)

If you don't feel comfortable giving me your real email address, don't expect me to feel comfortable publishing your comment.

Website (optional):

Recently Written

Principles of Developer Experience: An Introduction (Sep 15)
You can create a great developer experience for everything you build. Introducing the six principles of developer experience.
The KPI that measures Product-Market Fit (Sep 9)
If you ask this question to a different small group of your users every week, you can measure trends over time to determine if you're moving toward product-market fit.
Don't use NPS to measure user happiness for enterprise software (Sep 7)
Measuring the satisfaction and enjoyment of end users is a key to unlocking product-led growth. Net Promoter Score is the wrong tool for this.
Ask One Question To Help You Reach Product-Market Fit (Sep 3)
Learn what adjacent problems you need to solve to become twice as valuable to your customers.
How to scale your product team from one product manager to an entire organization (Aug 25)
As your product management team scales, you'll have issues around redundancy, communication, and consistency. Here's now you might solve those.
Software engineering manager interview questions (Aug 6)
Here are some questions I like to use to get a sense of who an engineering manager is and how they work.
A framework for onboarding new employees (May 15)
There’s no single good way to onboard an employee that works for every role. Here's a framework for creating a process that you can adapt to each situation.
TV hosts as a guide for software managers (May 10)
Software managers can learn a lot from journalists or late night TV hosts and how they interview people.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2020 Adam Kalsey.