This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.
Strategy Means Saying No
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution
Vision is what you’re trying to do. Strategy is broad strokes on how you’ll get there. Execution is the tasks you complete to complete the strategy.
Developer Relations as Developer Success
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Managers and technical ability
In technical fields, the closer you are to the actual work being done, the closer your skills need to resemble those of the people doing the work.
Think or do
Ideas are a dime a dozen. Executing them is what’s valuable.
A million parts
Jeff Jarvis has a brilliant guest piece that sums up the changing roles of content...
The importance of being good
Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
Technorati quick fix
Technorati makes quick work of a site bug
Home Depot: Excellent customer service
A simple call for information results in a very pleasant experience.
Relax your policies
Create overly-restrictive policies that assume your customers are bad people and you’ll end up treating al lyour customers like they’re bad people.
Sun Niagra server trial making a strategic mistake
Sun is making a strategic mistake by making it hard for startups to try their servers.
Creative Weblogging: listening to customers
I asked Creative Weblogging to bring back full text feeds. They’re trying it out.
Open Source profits
Big companies are becoming major contributors to open source projects and sometimes buying the companies behind them. There’s big profits to be made in open source.
Feedburner fesses up
Feedburner spammed some people. And instead of making excuses, they did the right thing.
To those who've asked...
I don’t have an inside track to Ookles, so please stop asking.
My christmas deliveries
Items ordered at Christmas weren’t shipped smoothly, but everything worked out okay.
Lock-in is bad
T-Mobile thinks they’ll get new Hotspot customers with exclusive content and locked-in devices.
FeedFlare (or, Stop Changing my Feeds!)
FeedBurner’s new feature is great in concept, but has a rotten implementation.
Angel funding through AdSense
Kevin Burton has a clever new way to fund his startup.
Where do the RSS ad startups fit in?
Yahoo’s RSS advertising service could spell trouble for pure-play RSS advertising services unless they adapt their business model.
How Yahoo's RSS Advertising works
Here’s look at how Yahoo’s RSS ads work and a comparison to the ad insertion techniques of some of the other players.
Yahoo launches RSS advertising service
Yahoo has entered the RSS advertising market.
Upcomming for Yahoo
Andy Baio does good.
Changes in technology and consumer habits should be changing the business models of companies.
The tasks users are trying to complete often change depending on the dates and times they are accessing your site. Help them by putting the information they need right at their fingertips.
How not to apply for a job
Applying for a job isn’t that hard, but it does take some minimal effort and common sense.
Google offers Picasa for free
Google makes its new photo management application available for free.
Google on the desktop
Google picks up Picasa, giving them an important foothold on people’s PCs.
Instead of waiting on hold for an extended period of time, PG&E customer service lets me ask them to call me back when someone is available.
Are you publishing in RSS? Have you received any benefits from it?
How to be a successful consultant
Jeff Nichols starts a new series on the role of an analyst.
Anyone know of some good business and marketing blogs?
Wireless Google java
I’ve already had some people arrive here that were obviously searching for wireless Internet in Carmel. If your business isn’t online, you’re losing business.
Writing Realistic Job Descriptions
Publish a job listing like this one and you are virtually guaranteeing that you won’t get qualified applicants for the position.
Other uses for your content
When you put information on your Web site, you need to remember that the text you write might be used in ways that you didn’t think of.
Turning away customers
If a customer is going to go to the trouble of contacting you, it’s important, at least to them. Make sure you’ll see it.
In talking with Atomz, I’ve discovered why their free service exists. It isn’t a marketing blunder, but rather a generous decision to continue supporting legacy users after the companies business model changed.
Guess has been fined by the government for leaving their Web site open to known security vulnerabilities. What affect will this have on your business?
When planning a small business ecommerce site, you’ll need to budget for the costs involved in processing credit cards, marketing, and software.
"Don’t mistake activity for achievment."—John Wooden
Weblogs in Business
How can a blog help your business? You can improve marketing. knowledge sharing, collaboration, and team communication, all without knowing a thing about Web publishling.
Penn Gillette on professionalism.
Small Businesses missing the Web
Many small businesses don’t think they need a Web site. But having a site can enhance any business, save money, and increase revenue.
Wireless phone providers are going to need to up their level of service now that they are losing a competitive advantage.
The band gets it
The best way for a local band to build a following is to give away their music.
Where's the link?
Leaving external links out of magazine articles may keep the reader at your site, but who wants a frustrated reader?
Another case of technology trying to solve a problem that doesn’t exist.
At the real estate softare company where I used to work, our WAP product won us sales, but nobody bought it.
A great Web site, cheap prices, and bad service. Which will your customers remember?
Goodbye BN.com links
What happens when you break links to your site and your competitor doesn’t? Sites link to your competition instead of you.
In contrast to yesterday’s host, Insider Hosting has stellar customer contact.
Ignoring your email turns off potential customers.
Email marketing stupidity
I just renewed the domain registration for kalsey.com through Register.com. Right after I did so, they automatically sent me some marketing email. They made some dumb mistakes in their message that you can easily avoid in your marketing campaigns.
Strategic Site Management
Someone in your company should be in charge of your Web site. Here’s why.
Sometimes companies other than Microsoft steal instead of innovate. Apple’s been taking ideas from their developer community for years.
Complex operations hurt your business
I prefer to buy from Barnes & Noble over Amazon. I’ve never been thrilled with...
Another thing that Kellner said that I found a little goofy is that he’d like...
Business 2.0 | Management Lesson #1: Speed Still Matters: "Customers' switching costs have been reduced...
R144.com | Freelancers Find Success Accompanied By Longer Hours: "However, another big factor in freelance...
Mergers as an advantage
McKinsey Quarterly | Learning from high-tech deals: "For most companies, acquisitions and other transactions are...
O'Reilly Network | Easy 802.11b Wireless for Small Businesses: "Now think about how this can...
As mentioned here previously, British grocery chain Tesco has been successful in the home grocery...
My In-Laws took one of those all-expense paid guided tours to see the US ice...
Unlike Webvan, the UK grocery store chain Tesco realized that the Web is just one...
Two interesting articles on Windows XP and Microsoft’s methods to take and hold marketshare. Salon’s...
End of the Line?
Stupid business plans
Shopping shouldn’t be this hard.