Need someone to lead product or development at your software company? I lead product and engineering teams and I'm looking for my next opportunity. Check out my resume and get in touch.

End of the Line?

Freshness Warning
This article is over 19 years old. It's possible that the information you read below isn't current.

B2C is not dead. It’s stupid acronym, but it’s not dead.

Calling business to consumer commerce B2C and commerce between businesses B2B makes serious, trillion dollar industries sound like a slogan on a personalized license plate.

Anyone who thinks that the business of selling products and services to consumers has died needs to visit their local monument to commerce, the shopping mall. What have died are companies with unsustainable business models; the companies who thought that doing business online canceled the rules of business.

Spending $80 and up to acquire a customer who bought an average of $15 each year? Expecting customers to pay shipping costs on 50 pound bags of dog food? (Or worse, shipping them for free.)

The old joke comes to mind, "We lose money on every sale. How do we stay in business? Volume!"

The success stories of online consumer commerce have largely been those that have applied solid business sense to ideas and business models that are unique to the Internet. EBay didn’t get to the top of the heap by paying customers to sign up or losing money on every transaction.

Your comments:

Text only, no HTML. URLs will automatically be converted to links. Your email address is required, but it will not be displayed on the site.


Not your company or your SEO link. Comments without a real name will be deleted as spam.

Email: (not displayed)

If you don't feel comfortable giving me your real email address, don't expect me to feel comfortable publishing your comment.

Website (optional):

Recently Written

A framework for onboarding new employees (May 15)
There’s no single good way to onboard an employee that works for every role. Here's a framework for creating a process that you can adapt to each situation.
TV hosts as a guide for software managers (May 10)
Software managers can learn a lot from journalists or late night TV hosts and how they interview people.
The Improvement Flywheel (Apr 29)
An incredible flywheel for the improvement of a development team. Fix a few things, and everything starts getting better.
Managers and technical ability (Dec 26)
In technical fields, the closer you are to the actual work being done, the closer your skills need to resemble those of the people doing the work.
Dysfunctions of output-oriented software teams (Sep 17)
Whatever you call it, the symptom is that you're measuring your progress by how much you build and deliver instead of measuring success by the amount of customer value you create.
Evaluative and generative product development (Aug 30)
Customers never even talk to the companies that don't fit their needs at all. If the only product ideas you're considering are those that meet the needs of your current customers, then you're only going to find new customers that look exactly like your current customers.
Product Manager Career Ladder (Aug 19)
What are the steps along the product management career path?
Building the Customer-Informed Product (Aug 15)
Strong products aren't composed of a list of features dictated by customers. They are guided by strong visions, and the execution of that vision is the primary focus of product development.


What I'm Reading


Adam Kalsey

+1 916 600 2497


Public Key

© 1999-2020 Adam Kalsey.