Where's the link?

Freshness Warning
This blog post is over 18 years old. It's possible that the information you read below isn't current and the links no longer work.

Perhaps they forgot that they were writing for the Web. I was reading "PGP 8.0 released in several new editions" on Network World Fusion, and was amazed to discover that there isn’t a single link to the company or product being described.

The article is about the release of PGP 8.0 from the 4 month old PGP Corporation. But the article doesn’t have links to the products. There isn’t even a little sidebar with links to companies mentioned in the aticle.

Then I started noticing that other big tech and business magazine sites are the same way. Information Week, Business Week, and others don’t have any links in their articles either.

What’s up? If I’m reading an article about a new product, chances are I’m going to want to visit the product’s site to find out more.

Leaving external links out of magazine articles may keep the reader at your site, but who wants a frustrated reader?

Steven Garrity
December 7, 2002 5:57 PM

This has always bothered me. It seems to reveal a complete ignorance of what the web is all about (sites with "exit" pages warning you that you are leaving their site convey the same ignorance). I can understand the logic behind it. If a story is about how an obscure website is becoming popular, then linking to the site will be more like creating news than reporting it. However, this just doesn't hold up and the end result is a frustrated reader. News.com has actually had stories about website launches with no link to the website. This is just stupid.

Adam Gaffin
December 9, 2002 1:13 PM

You're absolutely right, especially for a tech-oriented site like NWFusion. We do try to link, but, alas, given current staffing, no, we're not always perfect.

This discussion has been closed.

Recently Written

The Trap of The Sales-Led Product (Dec 10)
It’s not a winning way to build a product company.
The Hidden Cost of Custom Customer Features (Dec 7)
One-off features will cost you more than you think and make your customers unhappy.
Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2021 Adam Kalsey.