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Adam Kalsey

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Business & Strategy

Tesco delivery

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11 Oct 2001

Unlike Webvan, the UK grocery store chain Tesco realized that the Web is just one channel through which to sell your goods. Knowledge@Wharton examines the differences between the two home delivery models. Webvan created sales and distribution systems from scratch, spending enormous amounts of money in the process. Tesco, however, started small. They marketed to their existing customers. They picked items directly from their store shelves. They used their existing logistics systems. And they flourished.

  • Knowledge@Wharton: What Webvan Could Have Learned from Tesco
  • via Techdirt.

    • Comments

    ste
    December 20, 2004 4:21 AM

    Hi Thought you might be interested in viewing my Blog - tesco from hell. Basically it gives people a chance to share their experiences of the wonderful on line shopping experience I have suffered from the well know high street store - tesco. All this during the week before christmas - how wonderful. The only thing they could offer me was a delivery after christmas and not even any compensation. I am seithing over the whole affair.

    This discussion has been closed.

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