58 items tagged with rss

More dumb feed advertising: Icerocket

March 4, 2006 - Add Icerocket to the list of companies who don’t have an RSS advertising clue.

Who cares about RSS adoption?

February 22, 2006 - Dave Winer wants to know why anyone cares how many people use RSS without being aware of it.

Universal feed icon blog button

February 4, 2006 - I’ve created an 80x15 blog button that uses the new-ish universal feed icon. Feel free to steal it and advertise your feed.

Feedster feeds

February 3, 2006 - Feedster’s core features are rotting.

Marketing

Hack-A-Day could use a clue

December 19, 2005 - Hack-A-Day is showing they don’t understand feed advertising at all.

Business & Strategy

FeedFlare (or, Stop Changing my Feeds!)

December 13, 2005 - FeedBurner’s new feature is great in concept, but has a rotten implementation.

Blogging

Wrong way to advertise in a feed

December 6, 2005 - Advertising in feeds is tricky. Do it wrong like Hack-a-Day did and you’ll alienate readers.

Marketing

Are Branded feed readers the answer?

November 17, 2005 - Brand Autopsy compares RSS subscriptions to Starbucks and says publishers need to provide the cup. What if there was no cup?

Business & Strategy

Where do the RSS ad startups fit in?

November 16, 2005 - Yahoo’s RSS advertising service could spell trouble for pure-play RSS advertising services unless they adapt their business model.

Business & Strategy

How Yahoo's RSS Advertising works

November 16, 2005 - Here’s look at how Yahoo’s RSS ads work and a comparison to the ad insertion techniques of some of the other players.