Marketing
Local Baseball spam
June 17, 2005 - Abusing ticket sales information leads to frustration.
6 items tagged with permission
Related tags: marketing customers emailmarketing email spam
Marketing
Bad marketer
November 18, 2003 - It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
Marketing
Refreshing permission
June 19, 2003 - Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.
Marketing
AvantGo gets it right
April 23, 2003 - AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.
Marketing
Open letter to Barnes & Noble
October 29, 2002 - Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.
Software Management
Newsletter quality
February 20, 2002 - At some point I must have given my email address to Classmates. I don’t remember...