Marketing
Bad marketer
November 18, 2003 - It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
2 items tagged with emailmarketing
Related tags: permission optout buycom bestbuy
Marketing
Refreshing permission
June 19, 2003 - Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.