Bad marketer (November 11, 2003) It's not that hard to do email marketing right. Do it right and you'll have loyal customers. Do it wrong and you'll have irritated customers.
2 items tagged with emailmarketing
Related tags: permission buycom bestbuy optout
Refreshing permission (June 6, 2003) Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.