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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Refreshing permission

Freshness Warning
This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

19 Jun 2003

I don’t think I’ve ever gotten a marketing email from Buy.com before, despite having been a customer there for four years. Today I got a message saying that they want to start sending out notices of sales and promotions and that if I give them permission to send me email, they’ll send me a coupon.

They understood that permission goes stale and used a good tactic to re-aqcuire my permission. The message was short (only five sentences), told me exactly when I registered as a customer (April 27, 1999 at 2:27pm), and gave me a reason to give them permission (a discount coupon).

Nice job, Buy.com.

Comments

Phillip Harrington
June 19, 2003 8:40 PM

Agreed. Good job on their part. Just another example how a little creativity and honesty can go a long way to separate your marketing message from the others in a person's in box.

Erik
June 21, 2003 7:14 AM

I received the same email. I haven't made a purchase from them in over 2 years and now that I think about it, I don't think I've received an email from them in about that same time. It was a well worded email and got straight to the point. It got me to sign up just to see what deals they may give me.

jennie
July 25, 2003 2:12 PM

that's interesting -- i've never purchased anything from Buy.com, yet i've been receiving coupons, newsletters, etc., from them for years.

This discussion has been closed.

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