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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Refreshing permission

Freshness Warning
This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

19 Jun 2003

I don’t think I’ve ever gotten a marketing email from Buy.com before, despite having been a customer there for four years. Today I got a message saying that they want to start sending out notices of sales and promotions and that if I give them permission to send me email, they’ll send me a coupon.

They understood that permission goes stale and used a good tactic to re-aqcuire my permission. The message was short (only five sentences), told me exactly when I registered as a customer (April 27, 1999 at 2:27pm), and gave me a reason to give them permission (a discount coupon).

Nice job, Buy.com.

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