4 items tagged with barnesandnoble

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Marketing

Barnes & Noble's response

November 6, 2002 - Barnes & Noble’s response to my concerns regarding their email newsletter.

Marketing

Open letter to Barnes & Noble

October 29, 2002 - Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.

Business & Strategy

Goodbye BN.com links

August 15, 2002 - What happens when you break links to your site and your competitor doesn’t? Sites link to your competition instead of you.