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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

26 items tagged with advertising

Related tags:

Social advertising failings (February 2, 2008) A marketer wanting to reach social network users needs to try some new tricks. Broadcasting contextual ads with your Google haiku isn't going to cut it.

NetAudioAds: bad idea (January 1, 2008) NetAudioAds says some shady things, doesn't have an economically sound business model, and will drive your readers away.

Tagging ads (April 4, 2006) Tagging, icons, advertising, entreprenuership, application lists, and more are in this edition of Simplelinks

Placement premiums (January 1, 2005) Changes in technology and consumer habits should be changing the business models of companies.

Google on the desktop (July 7, 2004) Google picks up Picasa, giving them an important foothold on people's PCs.

RSS Ads in Movable Type (December 12, 2002) Using the Regex plugin to insert intelligent advertising into an RSS feed.

Microad Exchange (January 1, 2002) Join my free Textad Exchange and promote your site.

Recently Written

Decoding Product Leadership Titles
Mar 18: Not all product leadership titles mean what they sound like. ‘Head of Product’ can mean anything from a senior PM to a true VP. Here’s how to tell the difference.
What branding can teach about culture
Jan 8: Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.
Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.

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