Items tagged with generative

Related tags: productmanagement customers growth evaluative

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Evaluative and generative product development

August 30, 2019 - 428 words
Customers never even talk to the companies that don’t fit their needs at all. If the only product ideas you’re considering are those that meet the needs of your current customers, then you’re only going to find new customers that look exactly like your current customers.
Also tagged as: customers evaluative growth productmanagement

1 items total

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