Product Add-Ons Are An Expansion Myth (December 12, 2024) Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
3 items tagged with growth
Related tags: productmanagement secondproduct expansion framework evaluative
Building the Next Big Thing: A Framework for Your Second Product (November 11, 2024) You need a first product sooner than you think. Here's a framework for helping you identify a winner.
Evaluative and generative product development (August 8, 2019) Customers never even talk to the companies that don't fit their needs at all. If the only product ideas you're considering are those that meet the needs of your current customers, then you're only going to find new customers that look exactly like your current customers.