Product Add-Ons Are An Expansion Myth (December 12, 2024) Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
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Related tags: productmanagement secondproduct growth gillette productstrategy
Protecting your Product Soul when the Same Product meets New People. (November 11, 2024) Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product (November 11, 2024) You need a first product sooner than you think. Here's a framework for helping you identify a winner.