What's in it for me? (January 1, 2003) Your customer's personal information is valuable. Don't expect them to give it to you for free.
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This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.
Related tags: sethgodin marketing customers
What's in it for me? (January 1, 2003) Your customer's personal information is valuable. Don't expect them to give it to you for free.