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I’ve purchased BlogSnob from idya Research. For those that aren’t familiar, BlogSnob is a free advertising exchange for blogs and personal sites. You show small text ads on your site and in turn your ad appears on the other sites in the network.

Read the press release.

I’ve been running the Textad Exchange for about two years now and I’ve always had plans to improve it, add features, and make it better. The ad server behind it is fairly full-featured, and I’ve wanted to extend it to offer more services. The purchase of BlogSnob will give me a much larger member base, some features that I didn’t have before, and market share.

Arnab approached me early this summer and asked if I’d be interested in buying BlogSnob. My first challenge was figuring out how the service could earn money. More on that later. My next challenge was decide how this would fit into my overall company strategy.

Since I’ve wanted to improve my ad server anyway, I’ve decided to launch a new service called SimpleAds. Right now SimpleAds consists of only BlogSnob, but that’s going to change. First will come integration of the TextAd Exchange. Later I plan on adding other advertising tools and services.

There are some other plans as well, but it’s a little soon to talk about those. Most of them are in the early stages, but as I implement this new strategy, I’ll discuss everything here, of course.

Trackback from Arnab's World :: Weblog
October 15, 2003 2:59 AM

bye bye baby

Excerpt: BlogSnob now belongs to Adam Kalsey. Here's the joint press release. I've written about my atempts to streamline my workload before - this acquisition is a step in that direction. During my summer holidays, I spent some time scouting for someone to tak...

Trackback from anil dash's daily links
October 15, 2003 8:30 AM

kalsey grabs blogsnob


October 15, 2003 9:27 AM

So will it make money in the short or long term? Who's paying for clicks?

October 15, 2003 9:38 AM

I was a big fan of blogsnob way back when. Then it just seemed to peter out. I'm really glad that it's in good hands and I'm sure we can expect more goodies down the road. Congrats. Good choice. (And you said your boys we're selling popcorn for Scouting!!) ;-)

October 15, 2003 9:58 AM

Congratulations with the aquisition. (I am a BlogSnob member like many other bloggers - look fwd to read about your plans and developments.. :-)

Trackback from Nilesh's Weblog
October 16, 2003 7:31 AM


Excerpt: The good news is that Blogsnob, IMO, one of the best textad sharing systems has been taken over by Kalsey Computing....

Trackback from synapse
October 16, 2003 8:14 AM

Gallery! Plugins! Et cetera!

Excerpt: Jay Allen rocks. Adam Kalsey rocks. Microsoft... well.

Trackback from Coffee House | Opinion That Matters
October 18, 2003 10:49 AM

Kalsey buys BlogSnob

Excerpt: The popular text-ad exchange service from Idya Research (me, arnab, kapil). Read the common press release at Kalsey's website.

November 7, 2003 8:11 AM

I think blogsnob is great marketing tool and concept.I have always wondered how it didn't catch up with others where as blog links caught on, I think it will redifine the very way internet gets organised like adsense.

October 27, 2006 5:46 AM

Sir, I m the student of ABES Engg student gzb and want to know about.... the preparation of the blogs I want to make a blog of the .....diary i.e. diary blog(personlal blog) but don't know how to perpare it please tell me........... i'll be highly obilized... hoping for an eager an favourable action.

This discussion has been closed.

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