Product Management
Roadmap Outcomes, not Features
September 4, 2024
Roadmaps should be outcomes, not features. What customer or business problem do you want to solve, and what does it look like when you’ve solved it? An outcome roadmap isn’t full of things you’ll do. It’s full of the things that happened because of the things you did.
I’ve long been a fan of problem roadmaps instead of feature roadmaps. In a problem roadmap, you don’t list features and ship dates. It gives you a lot more flexibility in how to solve a problem. It doesn’t tie you to specific things you’ll ship on specific dates so that you can respond...