Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Currently Reading

Daily Reading from July 05, 2009

5 Jul 2009

Links to what I’ve been reading recently.

  • How to Use Testimonials for Marketing — "Testimonials can be a very powerful marketing tool. Customers want to trust a company before doing business. Testimonials of positive experiences can help build that trust. Here’s a step by step process on how to use testimonials in marketing: 1. ..."
  • You are ALWAYS in Beta. — You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being in Beta mean? It means being in perpetual test mode. It means constantly asking “how could I do this ...
  • Freemium and Freeconomics — "This week we saw the release of Chris Anderson’s book Free and reviews from the New Yorker (Malcolm Gladwell) and the Financial Times. I’d like to talk a bit about the firestorm that freeconomics (fed by Chris' book) has unleashed ..."

Recently Written

How to Interview Product Managers
Nov 9: Most people never learned to interview, so when thrust into hiring a product manager they ask bad questions. Here's how to ask better ones, with lots of examples of real questions.
AI as Your Strategic Thinking Partner
Oct 12: AI becomes a lens on your own logic. It doesn’t replace your judgment—it sharpens it. By asking questions you wouldn’t think to ask yourself, it turns private reasoning into something visible and testable.
Your OKR Cascade is Breaking Your Strategy
Aug 1: Most companies cascade OKRs down their org chart thinking it creates alignment. Instead, it fragments strategy and marginalizes supporting teams. Here's what works better than the waterfall approach.
Your Prioritization Problem Is a Strategy Problem
Jul 23: Most teams struggle with prioritization because they're trying to optimize for everything at once. The real problem isn't having too many options—it's not having a clear strategy to choose between them. Without strategy, every decision feels equally important. With strategy, most decisions become obvious.
Behind schedule
Jul 21: Your team is 6 weeks late and still missing features. The solution isn't working harder—it's accepting that your deadlines were fake all along. Ship what you have. Cut ruthlessly. Stop letting "one more day" turn into one more month.
VC’s Future Lies In Building Winners
Jun 21: AI and megafunds are about to kill the traditional venture model, forcing smaller VCs to stop hunting for hidden gems and start rolling up their sleeves to fix broken companies instead.
Should individual people have OKRs?
May 14: A good OKR describes and measures an outcome, but it can be challenging to create an outcome-focused OKR for an individual.
10 OKR traps and how to avoid them
May 8: I’ve helped lots of teams implement OKRs or fix a broken OKR process. Here are the 10 most common problems I see, and what to do instead.

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