Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Vertical Response. Awesome.

Freshness Warning
This blog post is over 16 years old. It's possible that the information you read below isn't current and the links no longer work.

I got some spam earlier today from someone who used Vertical Response’s mail service to send it out. On occasion, if I think the mail provider might actually do something about it, I’ll report the message. That’s what I did with this one.

Most of the time I’ll get a form letter back from some autoresponder telling me that they’ll look into it but that they can’t give me any specifics. That’s the mediocre response I was expecting here, too.

Instead, George and Vertical Response blew me away. (emphasis added below)

First, let me apologize that you encountered this kind of problem with a company using our service. That is simply unacceptable. I have opened a full investigation into the account as a result of your complaint. We have no tolerance for the sending of unsolicited mail, and we will not allow this sort of behavior to continue. I can verify that your address has been unsubscribed from their account with us.

Please also note that VerticalResponse does not maintain mailing lists of any sort for sale, rent, distribution or any other purpose. We are an Email Service Provider, companies use our service to send email the same way an individual might email someone through Yahoo. Our clients provide the addresses (limited to their own use) and must sign an agreement that everyone on their list requested information directly and specifically from their company - meaning no purchased, rented, borrowed, harvested or third party lists of any kind are allowed under any circumstances whatsoever. Clients who violate this policy are banned.

We hate spam and work extremely hard to keep it off our network. Thanks for bringing this problem to our attention, and please let me know if you have any comments, concerns or questions. All my direct contact info is below.

Nice to see a little customer service in the world.

Recently Written

Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.

Older...

What I'm Reading