How to make friends and influence music fans

Freshness Warning
This blog post is over 12 years old. It's possible that the information you read below isn't current and the links no longer work.

My son’s been making videos for the last year or two and posting them to YouTube. Many of them have been music videos in which he records himself on Club Penguin doing things and "singing" one of his favorite songs. Like this one.

Some of his videos have been very popular, gaining thousands of views—not bad for a niche product.

Recently he’s started getting notices from YouTube that a copyright holder has asked them to pull the video down.

A twelve year old loves a song so much that he spends hours recording, editing, and uploading a video featuring the song and he’s slapped with a DMCA takedown notice.

What a way to treat your fans. Way to slap that free promotion in the face. Apparently some of these labels have all the customers they need, so let’s make sure to keep people from hearing and talking about a song.

They’re not all clueless, though.

Indeed.

Recently Written

The Trap of The Sales-Led Product (Dec 10)
It’s not a winning way to build a product company.
The Hidden Cost of Custom Customer Features (Dec 7)
One-off features will cost you more than you think and make your customers unhappy.
Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2021 Adam Kalsey.