Invasion of the pod cases

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I stopped by Macworld for about an hour yesterday and wandered through the booths. I wasn’t there long enough to spend any significant time at any of the booths so I just made sure to do a complete walkthrough. I was left with one distinct thought: How many iPod case makers do we possibly need?

It seems like every other booth was selling a case, cover, or protector for the iPod. I assume that Macworld is aimed at consumers, right? At a show aimed at buyers for retail stores, I could understand so many iPod cases, allowing buyers to decide what mix of products to carry. But this many cases on the floor here lead to a bit of sensory overload

It must be very expensive to put a booth at Macworld. You’ll have to sell a lot of cases to cover your costs.

January 18, 2007 1:27 PM

Yeah i know exactly what you are saying but i guess you have to understand that Apple's i series has been a great success and people are trying to cash in on it.

This discussion has been closed.

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