Invasion of the pod cases

Freshness Warning
This blog post is over 16 years old. It's possible that the information you read below isn't current and the links no longer work.

I stopped by Macworld for about an hour yesterday and wandered through the booths. I wasn’t there long enough to spend any significant time at any of the booths so I just made sure to do a complete walkthrough. I was left with one distinct thought: How many iPod case makers do we possibly need?

It seems like every other booth was selling a case, cover, or protector for the iPod. I assume that Macworld is aimed at consumers, right? At a show aimed at buyers for retail stores, I could understand so many iPod cases, allowing buyers to decide what mix of products to carry. But this many cases on the floor here lead to a bit of sensory overload

It must be very expensive to put a booth at Macworld. You’ll have to sell a lot of cases to cover your costs.

Matthew
January 18, 2007 1:27 PM

Yeah i know exactly what you are saying but i guess you have to understand that Apple's i series has been a great success and people are trying to cash in on it.

This discussion has been closed.

Recently Written

The Trap of The Sales-Led Product (Dec 10)
It’s not a winning way to build a product company.
The Hidden Cost of Custom Customer Features (Dec 7)
One-off features will cost you more than you think and make your customers unhappy.
Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2023 Adam Kalsey.