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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Invasion of the pod cases

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11 Jan 2007

I stopped by Macworld for about an hour yesterday and wandered through the booths. I wasn’t there long enough to spend any significant time at any of the booths so I just made sure to do a complete walkthrough. I was left with one distinct thought: How many iPod case makers do we possibly need?

It seems like every other booth was selling a case, cover, or protector for the iPod. I assume that Macworld is aimed at consumers, right? At a show aimed at buyers for retail stores, I could understand so many iPod cases, allowing buyers to decide what mix of products to carry. But this many cases on the floor here lead to a bit of sensory overload

It must be very expensive to put a booth at Macworld. You’ll have to sell a lot of cases to cover your costs.

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