Business & Strategy
Think or do
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13 Jul 2006
But that also means that everyone and their grandmother knows how to pick profitable markets, segment them, price goods and services, analyze competitors, understand industry economics, etc, etc.
Strategy itself, in a very real sense, is becoming a commodity.
When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes - even strategies) at the heart and soul of the firm.
Ideas are a dime a dozen. Executing them is what’s valuable.