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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Business & Strategy

Placement premiums

27 Jan 2005

I’ve noticed that when I use my Tivo to skip through commercial breaks, the only advertising that I really see is the last few seconds of the final ad.

Changes in technology and consumer habits should be changing the business models of companies. As more people start using DVRs to skip through ads, how long will it take networks to start placing a premium on ads that run at the end of the break?

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