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Automating feed subscriptions

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The idea of getting a browser to handle a feed correctly when it encounters an appropriate MIME type is gaining steam. Randy put together a spec for how to configure your feeds to handle what he’s calling the Universal Subscription Mechanism. By adding a bit of code to your feeds, any feed reader that understands the spec and registers itself as the RSS helper app for your browser can automatically handle feeds when you open an RSS document on the web.

Randy’s taken things a step further and written a small shim for Windows that works with your browser to pass feeds off to My Yahoo.

We’ve also added support for this to Pheedo, so in addition to inserting ads into your feeds, you can also easily USM-enable your feeds.

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