Need someone to lead product management at your software company? I create software for people that create software and I'm looking for my next opportunity. Check out my resume and get in touch.

Why Small Businesses should blog

Freshness Warning
This blog post is over 19 years old. It's possible that the information you read below isn't current and the links no longer work.

In Small businesses and blogging, Church of the Customer discusses blogging options for small businesses, gives some examples of small business blogs, and provides a half-dozen reasons why a small business owner should write a blog:

  1. They fan the flames of customer evangelism. They help humanize you and your organization.
  2. They can function as an instant-feedback machine about your company and its products and services (because of the comments and trackback functions).
  3. They compel you to Napsterize more of your knowledge, which attracts prospects thanks to the search engines which index your ongoing knowledge automatically. Attraction is easier than hunting.
  4. The facilitate the spread of buzz if you’re honest, authentic and write your blog yourself.
  5. They allow you to have more conversations with customers and prospects than you could ever do in person.
  6. They help position you as a knowledgeable expert in your industry.

Trackback from Radiant Marketing Group
August 10, 2004 10:09 AM

Why Small Businesses Should Blog

Excerpt: I'm continuing a meme that I found on two other blog sites that lists six reasons why small businesses should blog. The first was a post on the Kelsey Group site. They picked it up from Church of the Customer.

June 9, 2005 7:00 PM

7. The syndicated aspect of a Blog is polite advertising and/or communication. A Blog is pull or opt- in, in the users control and can never ever compromise them, whereas email is push and not in their control.

Charlie Cook Business Marketing Blog
July 17, 2005 9:11 AM

Adam, Here's the deal. is the marketing site I've built over the last two years. In the last year alone traffic has grown by 350% along with sales of my marketing manuals. In addition to my marketing blog, I write a weekly small business marketing newsletter, all of the above bring in well over a thousand visitors a day. If you want to see how to convert more site visitors to subscribers and customers take a look at I do provide coaching via a small business marketing program and system to marketing consultants and marketing professionals primarily in the U.S. and Canada, though the manuals sell worldwide, many through my affiliate program. Hope this helps. I enjoy your work and look forward to reading more. For the real me! Stay in touch Charlie

This discussion has been closed.

Recently Written

Mastery doesn’t come from perfect planning (Dec 21)
In a ceramics class, one group focused on a single perfect dish, while another made many with no quality focus. The result? A lesson in the value of practice over perfection.
The Dark Side of Input Metrics (Nov 27)
Using input metrics in the wrong way can cause unexpected behaviors, stifled creativity, and micromanagement.
Reframe How You Think About Users of your Internal Platform (Nov 13)
Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Measuring Feature success (Oct 17)
You're building features to solve problems. If you don't know what success looks like, how did you decide on that feature at all?
How I use OKRs (Oct 13)
A description of how I use OKRs to guide a team, written so I can send to future teams.
Build the whole product (Oct 6)
Your code is only part of the product
Input metrics lead to outcomes (Sep 1)
An easy to understand example of using input metrics to track progress toward an outcome.
Lagging Outcomes (Aug 22)
Long-term things often end up off a team's goals because they can't see how to define measurable outcomes for them. Here's how to solve that.


What I'm Reading


Adam Kalsey

+1 916 600 2497


Public Key

© 1999-2024 Adam Kalsey.