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This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

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Online Publishing Discussion List

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This blog post is over 20 years old. It's possible that the information you read below isn't current and the links no longer work.

Marketing Wonk has changed their name (again) to MarketingVox. Apparently “wonk” has a negative connotation to some people. As part of the change, the “I-” series of discussion lists are being changed to reflect the new branding. So I-Sales becomes MarketingVox Commerce and the other lists have similar changes. I-Blog, the list I moderate, not only has a new name, but a new editorial focus as well. Rather than just discussing blogs in business, we’re now talking about all sorts of online publishing. I-Blog is now MarketingVox Publishing.

If you have a question about CMSs, want to talk about the best content strategies to increase sales leads, or are wondering about the changing business model for online newspapers, MV|Publishing is the place to do it.

Recently Written

Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.

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