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Adam Kalsey

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Spider-Man marketing by Blog

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1 Jan 2004

Sony Pictures has created a set of Spider-Man 2 blog templates for LiveJournal and Blogger. They’ve also put together background images that can be used on any other Web page or blog.

Some companies are notorious for squashing fans that use copyrighted characters or images on their own sites. But Sony, realizing that fans create buzz, is not only allowing this practice, but embracing it. By some accounts, the Spider-Man fan base online is the reason that the first Spider-Man movie was made in the first place, so Sony obviously realizes what an important role their fans play. By creating these easy-to-install templates, Sony is essentially getting free sponsorship placement on any blog that chooses to use them.

Two gripes, through. One. it’s not spelled “Web Logs,” it’s one word “weblogs.” And where are the Movable Type and TypePad templates? If Sony wants to commission me to create MT templates, I’m available.

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