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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

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I-Blog

13 Jan 2004

I’ve joined the staff of MarketingWonk as the new moderator of I-Blog, an email discussion list focused on the use of weblogs in business and marketing. I’ll also be posting news that might be of interest to the marketing and blogging community at MarketingWonk.

The first issue of the list digest under my leadership went out a few minutes ago. Subscribers to I-Blog will recognize that this is the first new issue in months and may wonder what that means. The list is being restarted after a hiatus and a change in moderators. Rick did a great job in getting the list started and setting the tone, now it’s my job to help the list realize it’s full potential.

For the forseeable future, issues will come out weekly, but as discussion picks up, we may move to twice a week. Right now I’d rather have a quality list that comes out less often than to try to fill too many issues at once.

If you are interested in what blogging means to businesses, subscribe to I-Blog.

Recently Written

Decoding Product Leadership Titles
Mar 18: Not all product leadership titles mean what they sound like. ‘Head of Product’ can mean anything from a senior PM to a true VP. Here’s how to tell the difference.
What branding can teach about culture
Jan 8: Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.
Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.

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