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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Off Target

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This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

9 Oct 2003

You gotta love it when the natural language of marketers is accidentally presented to consumers. The Siemens Web site lists as a feature of one of their mobile phones (emphasis added), "Target group specific animations, animated group symbols & multi-media postcards."

Now if only I knew which target group I belonged to.

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