Business & Strategy
Turning away customers
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9 Jul 2003
That’s nice. I found a problem on Major League Baseball’s Web site and sent their general-contact email address a short message detailing the problem and gave them a solution. My email was immediately returned to me.
Hi. This is the qmail-send program at mail1.chek.com.
I’m afraid I wasn’t able to deliver your message to the following addresses. This is a permanent error; I’ve given up. Sorry it didn’t work out.fanfeedbackreply@website.mlb.com:
Sorry, your intended recipient has too much mail stored in their mailbox. Your message totalled 2314 bytes, which would bring them over quota. However a smaller message might go through should you wish to inform the person you tried to email.
There’s so much wrong with this that I don’t even know where to start.
- You provide an address for people to contact you for help and that address is broken (of all the addresses to put a quota on, this wouldn’t be it).
- When an error occurs, you send a message back to them that’s filled with tech-speak.
- You offer a solution that is technical enough that most people won’t be able to figure out. (Go ask your dad how many words would fit into 2314 bytes.)
- The response message has spelling and grammatical errors. (Totalled should be totaled and however needs a comma after it.)
- The fact that your mailbox is full in the first place indicates that you don’t check it very often.
Go grab a pen and write this down. If a customer is going to go to the trouble of contacting you, it’s important, at least to them. Make sure you’ll see it.