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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Refreshing permission

19 Jun 2003

I don’t think I’ve ever gotten a marketing email from Buy.com before, despite having been a customer there for four years. Today I got a message saying that they want to start sending out notices of sales and promotions and that if I give them permission to send me email, they’ll send me a coupon.

They understood that permission goes stale and used a good tactic to re-aqcuire my permission. The message was short (only five sentences), told me exactly when I registered as a customer (April 27, 1999 at 2:27pm), and gave me a reason to give them permission (a discount coupon).

Nice job, Buy.com.

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