Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Personal

...Cut once

Freshness Warning
This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

A reader from outside the US asked about the title of this weblog, “Measure Twice.” For those who have been wondering, it’s from the old carpenter’s adage, “measure twice, cut once.” The adage admonishes builders to plan carefully. Measure each board before you cut it, since once it’s been cut, you can’t undo the cut.

I adopted Measure Twice as the name for this blog because I often write about planning and testing software and Web projects. But more than that, it’s an adage that has a different meaning in agile or open source projects. Monitor what you build. Improve it. The first pass is never good enough. Tweak. Change. Improve. Measure twice.

Recently Written

Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.

Older...

What I'm Reading