Blogging
Be interesting or be quiet
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13 Jun 2003
I’m removing lots of blogs from my news aggregator right now. Since I have over 200 sources in my aggregator, it’s becoming difficult to manage. So I’m deleting a bunch of feeds.
Most of the feeds I’m unsubscribing from have some interesting things to say. But they also have lots of uninteresting things to say. And most of the time, the uninteresting things are posted more often than the interesting things. The signal to noise ratio is very low.
I would rather subscribe to a blog that posts a brilliant thought once a month than a blog that posts inanities twice a day. In business, if you have nothing to say on your blog, don’t say anything. Don’t fill your blog with inane banter just because you can’t think of anything to say. Your audience won’t appreciate it. Of course, the same could be said for personal blogs, but the subscriber count for personal blogs isn’t as vital.
A common complaint in the workplace is the people that send emails with no redeeming value. It’s so easy to send an email or reply to a message that many people don’t put much thought into what they write. As weblogs make it easier to post your thoughts online, make sure that you don’t fall into the same trap.