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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Business & Strategy

Where's the link?

5 Dec 2002

Perhaps they forgot that they were writing for the Web. I was reading "PGP 8.0 released in several new editions" on Network World Fusion, and was amazed to discover that there isn’t a single link to the company or product being described.

The article is about the release of PGP 8.0 from the 4 month old PGP Corporation. But the article doesn’t have links to the products. There isn’t even a little sidebar with links to companies mentioned in the aticle.

Then I started noticing that other big tech and business magazine sites are the same way. Information Week, Business Week, and others don’t have any links in their articles either.

What’s up? If I’m reading an article about a new product, chances are I’m going to want to visit the product’s site to find out more.

Leaving external links out of magazine articles may keep the reader at your site, but who wants a frustrated reader?

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