Need someone to lead product or development at your software company? I lead product and engineering teams and I'm looking for my next opportunity. Check out my resume and get in touch.

The Amazing Google

Freshness Warning
This blog post is over 18 years old. It's possible that the information you read below isn't current and the links no longer work.

The power of Google continues to amaze me. I was at a garage sale months ago and came across an old 320x280 digital camera with an AOL logo on it. It’s a cheap piece of junk with no features, but for $1 it’s a perfect camera to keep in the glove box of my car. It connects via a serial cable, but attached to the end of the serial cable was a USB-Serial converter and a three foot USB cable. Not having the drivers for the converter or even knowing who makes it, I stuck it in the closet.

Today I had a need for just such a converter, so I dug the device out of the closet and looked it over. It’s about three inches long and around an inch wide. The only markings on it are a sticker with a serial number, some certification symbols, and two lines of text: "USB Serial Adapter" and "Made in Taiwan." Not much to go on when searching for a driver. But it has a distinctive look, so I figured if I came across a picture of it I’d recognize it.

I opened up Google and searched for USB "Serial Adapter" Taiwan. The third search result was a product page for a cable maker in Taiwan. And what’s in the photo? That’s my USB adapter.

The site doesn’t have any drivers though. Not to worry, from the caption for the photo, I now am armed with a product ID number: BF-810. Again I turn to the mighty Google. A search for BF-810 driver turns up the driver page for BAFO Technologies as result number one. I downloaded and install the driver and it works.

Thanks, Google!

October 31, 2003 3:45 AM

Haha! I was looking for the same thing on Google, came apon your site, and followed the search. The driver page for Bafo has changed: Thank you! It works!

January 23, 2005 8:17 PM

And again it works. Did the same thing as the original poster, looked for the picture and came across Not the best site, was way better. Thanks to the men and women who work to make Google the best it can be.

This discussion has been closed.

Recently Written

How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.
Developer Experience Principle 5: Easy to Trust (Oct 9)
A developer building part of their business on your product needs to believe that you're going to do the right thing for them and their customers.
Developer Experience Principle 4: Easy to Get Help (Oct 8)
The faster you can unblock a stuck developer, the better their experience will be.
Developer Experience Principle 3: Easy to Build (Oct 5)
A product makes it Easy to Build by focusing on productivity for developers building real-world applications.
How to understand your product and your market (Sep 30)
A customer development question you can ask to find out who your product is best for and why they'll love it.
Developer Experience Principle 2: Easy to Use (Sep 28)
Making it Easy to Use means letting the developer do everything without involving you.


What I'm Reading


Adam Kalsey

+1 916 600 2497


Public Key

© 1999-2020 Adam Kalsey.