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DoubleClick's privacy settlement

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This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

DoubleClick has settled a privacy lawsuit with 10 states that arose after DoubleClick purchased Abacus Direct and announced plans to integrate personal information with anonymous clickstream data. ClickZ has a good summary of the issues involved in the case in DoubleClick’s Double Edge:

The states were particularly concerned about merging so-called non-personally identifiable information with personally identifiable information. More specifically, the states were interested in learning what self-reported, observed, and transactional data DoubleClick had access to and ways in which the company was planning on using it to deliver targeted online advertising to consumers.

Also see our article on Web Tracking Networks.

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