Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

User Experience

Usability of Microwave Meals

Freshness Warning
This blog post is over 22 years old. It's possible that the information you read below isn't current and the links no longer work.

As an occasional eater of microwavable meals, I’ve noticed that they are becoming more and more difficult to use. It’s not that eating them is more difficult; that’s the same process it’s always been: use fork to cut and pick up food, lift fork to mouth, chew, swallow repeat. What’s more difficult is the preparation of the food.

First is the package. It seems the trend among food vendors is to place the cooking instructions on one of the side panels of the box, rather than on the back. This makes it difficult to read the directions, since you must find a way to balance the box on its end in order to read it hands free.

And the directions themselves are becoming more complicated. In order to cook the previously frozen meal that I’m currently eating, I had to peal back a corner of the cover, remove one of the items, cut a slit in the cover over another item and microwave for 3 minutes. Then I was instructed to peel back the rest of the cover, spoon the sauce over the food, replace the item I removed in step 1, replace the cover, and microwave at half power for four minutes. Finally, I was supposed to let the food stand for one minute before eating.

The maker of this product doesn’t seem to realize that I purchased a frozen meal because I didn’t want the hassle of following a recipe.

Recently Written

What branding can teach about culture
Jan 8: Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.
Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.

Older...

What I'm Reading