TextAd Exchange Changes

Freshness Warning
This blog post is over 21 years old. It's possible that the information you read below isn't current and the links no longer work.

There’s a new version of the code behind the TextAd Exchange. In addition to some small bugfixes, there are two new major features.

Ad Language. You can set the primary language of your site and then only ads in that language will appear on your site. Since most of the sites that belong to the network are in Spanish or English, those are the first two languages that I’m supporting. Sites in other languages are still allowed. Just use the "Other" category.

Multiple ads per site. Each site an have three ads. Each ad can have a different title, ad body, and link. The traffic reports show the traffic for each individual ad and the cummulative traffic for the site.

If you alread have a Textad account, take a look and set up your new ads. If you don’t have an account already, why not join today?

David McDonald
March 12, 2002 2:41 AM

Your Textads are fantastic, and have definately helped traffic towards my site. However, I have a few questions regarding the new features. I can't see where to select the language for my textad? Am I missing something? Also, if I have more than one ad, do they automatically go on rotation? If not, how do I select which ad to use?

Adam Kalsey
March 12, 2002 10:14 AM

Good questions. I should have made this more clear. You choose your language when you sign up. For sites that were already part of the ad network, I set the language for each already, so there's nothing for you to do here. Each of the ads you create are in rotation at the same time. So if you have three ads, any of the three may be displayed at any given time. As the features become more complex, I should probably write some documentation to clear these sorts of things up.

Ric
March 25, 2002 9:21 AM

I noticed TextAd sets a cookie on the users machine, what's the cookie for?

Adam Kalsey
March 25, 2002 10:51 PM

I've removed it. It was the default per-session cookie that IIS sends by default. The cookies were not saved to your hard disk and the only information the cookie had was an session ID. Since I don't use ASP sessions, there was nothing else stored. As soon as you closed your browser, the cookie was gone.

Ric
March 26, 2002 8:10 AM

No big deal. I was just curious if you were doing some type of doubleclick type tracking. :)

pow
March 26, 2002 2:39 PM

How does one set up three ads to go at a time, do we just call the script multiple times, or is there an option to have it generate three unique ads?

pow
March 26, 2002 2:43 PM

Also could we see how many ads we have served and how many clickthroughs we have for our website?

Adam Kalsey
March 26, 2002 3:39 PM

To show three different ads on your site at the same time, just call the script three times. There's no guarantee that all three ads will be different, though. I'm not tracking how many times your site has shown an ad or how many times someone has clicked from your site. I'll consider that for the next upgrade to the ad server.

Kasper
April 8, 2002 1:22 PM

I really dont get it - I'm running movable type and when ever I paste the ad code into the template for the Main index, the page break and nothing of my text is shown below the ads? I'm not so familar with style sheets so this could what are causing the problem. I have left a page showing the problem at http://www.mejlgaard.dk/blog/problem.html if any body should feel like taking a look

Adam Kalsey
April 11, 2002 8:57 PM

I don't see anything wrong with that page. You have the ad being called twice, ad it is appearing each time.

slolife
July 11, 2002 10:16 PM

It would be nice if there was a parameter to the script that would allow me to specify the target of the link. That way when a user clicks on an ad displayed on my site, I could open it in another browser, and chose whether I always send it to _blank or to _parent or to a specific windowname.

Steven
July 16, 2002 5:53 PM

I use php to convert the target to a _blank parameter

Arnab
August 18, 2002 12:20 PM

Great to see that you implemented the language thing, Adam! I guess I'll have to do that in Blogsnob too ;)

This discussion has been closed.

Recently Written

The Trap of The Sales-Led Product (Dec 10)
It’s not a winning way to build a product company.
The Hidden Cost of Custom Customer Features (Dec 7)
One-off features will cost you more than you think and make your customers unhappy.
Domain expertise in Product Management (Nov 16)
When you're hiring software product managers, hire for product management skills. Looking for domain experts will reduce the pool of people you can hire and might just be worse for your product.
Strategy Means Saying No (Oct 27)
An oft-overlooked aspect of strategy is to define what you are not doing. There are lots of adjacent problems you can attack. Strategy means defining which ones you will ignore.
Understanding vision, strategy, and execution (Oct 24)
Vision is what you're trying to do. Strategy is broad strokes on how you'll get there. Execution is the tasks you complete to complete the strategy.
How to advance your Product Market Fit KPI (Oct 21)
Finding the gaps in your product that will unlock the next round of growth.
Developer Relations as Developer Success (Oct 19)
Outreach, marketing, and developer evangelism are a part of Developer Relations. But the companies that are most successful with developers spend most of their time on something else.
Developer Experience Principle 6: Easy to Maintain (Oct 17)
Keeping your product Easy to Maintain will improve the lives of your team and your customers. It will help keep your docs up to date. Your SDKs and APIs will be released in sync. Your tooling and overall experience will shine.

Older...

What I'm Reading

Contact

Adam Kalsey

+1 916 600 2497

Resume

Public Key

© 1999-2023 Adam Kalsey.