Design This
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12 Mar 2002
Business 2.0’s "Cool Design Won’t Save a Dud Product" is a study of how products that win industrial design awards can still flop in the marketplace. Just because something looks good doesn’t mean it’s useful.
The principles discussed in this article apply to software design, too. You can’t create an unusable piece of software, put an attractive UI on it, and expect it to do well.