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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Subject Marketing

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This blog post is over 22 years old. It's possible that the information you read below isn't current and the links no longer work.

13 Feb 2002

ClickZ | The Science of Subject Lines: "Over the last few years, I’ve seen marketers agonize over and test offers, creative, and landing pages, only to decide on the subject line two minutes before mailing."

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