Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Security & Privacy

Junk mail madness

Freshness Warning
This blog post is over 22 years old. It's possible that the information you read below isn't current and the links no longer work.

I opened the mailbox today to find two items. One was a bill for my American Express card. The other was an offer to sign up for the American Express card. You would think that they would cross-reference the lists of people that they are soliciting with the list of card members.

I get so many of these credit card offers in the mail that the shreder is a familiar sound after the mailman arrives. But since I don’t carry a balance on the card I do have, why would I want another?

This got me to thinking: what sort of list am I on and how do I get off it?

It turns out that the way the credit card companies work is this. They rent a mailing list and send that list to the credit bureaus for pre-screening. The credit bureau then returns a list of people that have a good enough credit rating. This scrubbed list is the one that the card companies send their offer letters to. The good news is that the credit bureaus have banded together to create an opt-out list. If you want your name to not show up after the list is scrubbed, you can call 1-888-5OPT-OUT, give them your name, address, and social security number, and you will be removed from the lists.

When I called, I had two options. One was to have my name removed from the lists for two years. The other let me remove myself permanently. There’s also a way to add myself back on if I want.

Recently Written

Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.

Older...

What I'm Reading